RE Program
History

When we announced the new Retail Evolution dealership design program in 2014, the objective was to provide dealers with a more upscale design direction. An open concept floor plan would offer a new level of business transparency, with an enhanced look and feel through the use of natural materials, resulting in a strong curb appeal and a comfortable environment. In the end, it’s all designed to make our customer feel more at home.

As Mazda customers seek an improved dealership experience, the new design is meant to embody the overall spirit and direction of the brand and its customers – translating the sophisticated design of the current vehicle lineup into the car buying process. First and foremost, the redesign was developed to look at the evolution of the in-dealership experience through the eyes of the customer. By offering an experience that customers naturally want to seek out, we can deliver a premium experience that customers expect and deserve.

The new RE design maintains one of the critical image elements from the Retail Revolution program, and that is the raised, glass-enclosed “jewel box” vehicle display in showrooms. As you walk into the dealership there is an open gallery-type feel with evocative backdrops that showcase the vehicles, and an extensive use of glass for a clear view into the dealership operations. Located within the building is a Customer Lounge, offering a beverage counter, comfortable seats, free Wi-Fi, mobile device charging stations, as well as many other amenities – providing an experience meant to appeal to those currently in the buying process, as well as those who bring their vehicles to the dealership for servicing. Both the showroom and the lounge of the new stores will be finished in wood, glass and metal materials.

The program was developed to provide you with a cost-effective way to build new showrooms from the ground up, and to make it relatively easy to adapt the new look without major structural renovations.

The RE dealership is a compelling showcase for new models, and the design is playing an integral role in Mazda’s plans to strengthen sales, focus on growth and build stronger customer relations.